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Harris Ranch Beef Company Video: A Tradition of Quality
Crafting Stories That Highlight Legacy and Excellence
The Story Behind the Beef
Overview of the Harris Ranch Beef Company Video
At Sequoia Films, we partnered with Harris Ranch Beef Company to tell a story that’s as rich as their heritage.
From sprawling cattle ranches to the meticulous work inside their processing plants, we captured the essence of a brand that stands for quality.
The result?
A powerful video that highlights every step of the process, from farm to table.
- Photographed premium beef dishes at Vintage Press in Visalia, using professional lighting and high-end camera equipment.”
- Captured video content at the high-end Pavilions grocery store in Irvine, showcasing Harris Ranch products on the shelves.
- Utilized top-tier cinema cameras, drones, gimbals, and advanced audio equipment to ensure cinematic quality.”
- Worked closely with the Harris Ranch marketing director and social media director to align the content with their brand strategy.
- The final video was condensed into multiple social media posts, extending the campaign’s reach and engagement.
Increased Brand Engagement by 40%
Understanding Our Client
Client Goals
Harris Ranch wanted to create a visual narrative that not only showcased their operational excellence, but also resonated with their audience by emphasizing their commitment to local sourcing and quality
Target Audience
We targeted food industry professionals, from restaurant owners to grocery chain buyers, who demand transparency and quality in every product they offer.
Industry Insights
In a market where consumer trust is paramount, Harris Ranch needed to differentiate itself by showcasing its local partnerships and dedication to ethical practices.
This video was crafted to align perfectly with those values.
From Concept to Creation
How We Did It
Creating the Harris Ranch Beef Video
- Pre-Shoot Planning:
We began by understanding the core values of Harris Ranch and planning a shoot that would bring these values to life. Our script was designed to highlight each step in their process, from the care of the cattle to the final product.
- Production:
Our team spent several days on-site, capturing everything from the open fields of the ranch to the precision inside the processing plant, as well as locations like Vintage Press and Pavilions. We used cinema cameras, drones, gimbals, and high-end sound equipment to ensure the highest production quality.
- Post-Production:
In post-production, we focused on color grading, sound design, and editing to create a cohesive narrative that resonates with Harris Ranch’s brand identity. The content was also optimized for social media, creating multiple posts from the main video.
Results & Impact
The video we produced didn’t just sit on the shelf.
It became a cornerstone of Harris Ranch’s digital strategy, driving an increase in social media engagement and helping the brand connect with a broader audience.
- Positive feedback from the Harris Ranch team, including their marketing and social media directors, highlighted the success of the project.
- Sustained relevance: The video encapsulates the essence of Harris Ranch, ensuring it will remain a key asset in their marketing toolkit.
- Increased visibility: The video and accompanying social media posts have significantly boosted Harris Ranch’s online presence.
- Deepened trust: The content has helped build deeper connections with clients and customers, both locally in the Central Valley and beyond.
The video continues to serve as a powerful tool in their marketing arsenal, showcasing their commitment to quality.
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