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Retrospec Paddleboarding Adventure – Case Study
Crafting Stories that Connect Brands with Nature Enthusiasts
Project Overview
We partnered with lifestyle influencer Jackie to produce a vibrant video campaign for Retrospec Paddleboards. The campaign’s goal was to capture the thrill of outdoor adventure while highlighting the versatility and ease of Retrospec’s products. By blending dynamic visuals with authentic storytelling, we showcased how paddleboarding can transform a simple day at the lake into a memorable experience.
- Inspire Exploration: Jackie’s mission was to show her audience that even in the heat of Fresno, local adventures are just a drive away.
- Build Brand Credibility: Retrospec aimed to highlight their products in real-world settings, showcasing their value and versatility.
- Drive Engagement: The campaign encouraged viewers to connect with Retrospec’s growing community through relatable content.
Understanding the Client’s Goals and Audience
Client Goals
For this campaign, our objective was to craft content that aligned perfectly with both the influencer’s personal brand and Retrospec’s mission.
Jackie wanted to inspire her audience to explore the outdoors, while Retrospec aimed to build credibility through user-generated content that demonstrated how their products enhance outdoor experiences.
Target Audience
We focused on reaching adventure enthusiasts aged 25-50 who value an active lifestyle.
These individuals are health-conscious, eco-friendly, and community-oriented, with a love for nature, fitness, and family outings.
Industry Insights
In the outdoor recreation space, authenticity is key. Retrospec’s brand identity emphasizes inclusivity, affordability, and making nature accessible to everyone.
The campaign’s content needed to resonate with these values while showcasing how their products fit seamlessly into everyday adventures.
From Concept to Creation
Creative Direction and Production
To deliver on both the brand’s and the influencer’s goals, we developed three distinct video treatments that highlighted different aspects of the paddleboarding experience.
These treatments ranged from adventure-driven narratives to lifestyle vignettes that captured how easily Retrospec products fit into any routine.
- Pre-Shoot Planning: We coordinated shot lists, locations, and talent, ensuring that every scene aligned with the campaign’s goals.
- Technical Setup: Utilizing gear like the Sony FX3, Mavic 3 drone, and iPhone 15, we created a mix of dynamic drone shots, close-up details, and scenic B-roll.
- Filming and Production: We spent a full day capturing both scripted moments and candid interactions, balancing professional polish with genuine, real-life adventure.
- Post-Production: Editing focused on blending vibrant visuals with strategic messaging, resulting in content optimized for social media and online engagement.
Watch Success Story
Hear from Jackie, Influencer & Content Creator, on how we helped her develop a video for a brand she worked with & a video that resonated with her audience online.
Campaign Results
Enhanced Brand Perception:
The campaign created an authentic connection between Retrospec and adventure enthusiasts, positioning their products as the go-to choice for active, eco-conscious consumers.
Deepened Community Engagement:
By focusing on user-generated content and relatable storytelling, we reinforced the sense of community around the Retrospec brand, turning followers into advocates.
Content Longevity:
The high-quality visuals and versatile narrative style provided Retrospec with evergreen content assets, perfect for sustained use across organic social posts, ads, and seasonal promotions.
Strategic Paid Media
The content’s success has prompted Retrospec to repurpose it for targeted paid ad campaigns, leveraging the campaign’s proven appeal to drive even greater reach and conversions.
Beyond the numbers, this campaign resonated on a deeper level by aligning Retrospec’s mission with the lifestyle aspirations of its audience. Jackie’s relatable storytelling and engaging content captured attention and fostered trust, proving that authentic, influencer-driven content can bridge the gap between brand goals and audience desires. Retrospec is now leveraging this content in paid ads to maximize its reach and capitalize on the positive momentum generated.
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