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Fresno State Recruitment
Video Case Study
Capturing the Essence of Student Nutrition Dietetic Association’s Mission
SNDA Recruitment Video Overview
The SNDA Recruitment Video produced by Sequoia Films at California State University, Fresno, showcases the pivotal role of the Student Nutrition Dietetic Association (SNDA) plays a pivotal role in shaping the future of aspiring nutrition professionals.
To boost membership and reinforce its mission, SNDA partnered with Sequoia Films to produce a recruitment video that truly captures the heart of the organization.
Our goal was to create an SNDA Recruitment Video that not only attracts new members but also resonates deeply with current students by showcasing the unique opportunities SNDA offers. From professional development and networking to community involvement, the video highlights how SNDA fosters a sense of belonging and supports students in achieving their academic and career goals.
Collaborating closely with SNDA President Samuel Bates, we developed a strategic narrative that reflects the organization’s commitment to education, leadership, and service. Through dynamic visuals, authentic storytelling, and a focus on real student experiences, we created a video that serves as both an inspiring recruitment tool and a proud representation of SNDA’s impact on campus.
This project involved meticulous planning, creative direction, and a full day of filming across various settings at Fresno State.
The result is a powerful visual story that continues to drive engagement, elevate SNDA’s presence, and inspire students to join this vibrant community.
Increased Client Visibility by 813%
Client Goals
Our mission was to craft a video that not only attracted new SNDA members but also embodied the organization’s commitment to education and community.
We needed to highlight SNDA’s impact on student careers, showing how it supports professional development and personal growth.
Target Audience
We targeted Fresno State students, particularly those in dietetics and nutrition programs, along with broader health sciences.
The content also aimed to appeal to non-nutrition majors interested in expanding their professional network and exploring career opportunities in related fields.
Industry Insights
In academic and professional settings, authenticity is crucial.
The video needed to resonate not only with current SNDA members but also with prospective students who value real-world experience and community involvement.
Our approach aligned perfectly with industry standards, blending educational content with engaging visuals.
From Concept to Creation
From Concept to Creation
Creating the SNDA Recruitment Video
The journey from concept to final production was a collaborative effort, ensuring every detail aligned with SNDA’s goals.
- Pre-Shoot Planning:
In close collaboration with SNDA President Samuel Bates, we meticulously planned the video’s script, storyboard, and shot list. We aimed to capture authentic interactions, dynamic campus life, and SNDA’s community spirit.
- Technical Setup:
Our equipment setup included high-end cameras (Sony FX3, A7 IV), professional lighting, and drone shots to showcase the Fresno State campus. This setup allowed us to capture everything from intimate interview moments to wide, cinematic campus scenes.
- Filming and Production:
The shoot spanned a full day, with a focus on balancing professional delivery with genuine student engagement. We filmed across various settings, from indoor meetings to scenic outdoor locations, ensuring a comprehensive portrayal of SNDA’s activities.
- Post-Production:
In post-production, we edited the footage to reflect SNDA’s brand identity, seamlessly blending interviews, B-roll, and strategic calls to action. The result was a powerful, visually compelling narrative that resonated with both students and faculty.
Watch Success Story
Discover how our carefully crafted video brought the Student Nutrition Dietetic Association’s mission to life, driving engagement and boosting membership interest across the Fresno State campus.
Watch the Impact Unfold
See how SNDA’s story is told through a captivating visual narrative, capturing the essence of their vibrant community and academic spirit.
Results & Impact
Boosted Membership Interest:
The SNDA recruitment video successfully attracted a noticeable uptick in membership inquiries.
By showcasing SNDA’s vibrant community and the opportunities it offers, the video appealed to a broad range of students, drawing interest from both nutrition majors and those from other disciplines.
Enhanced Campus Visibility:
The video significantly elevated SNDA’s visibility on campus.
It was well-received when shown in dietetics and nutrition classes, and its inclusion in the organization’s social media channels, like Instagram and YouTube, helped amplify SNDA’s reach.
The engaging content made SNDA more recognizable and appealing to potential members.
Positive Member Feedback:
The video received enthusiastic feedback from current SNDA members.
They appreciated how well it captured the spirit and mission of the organization.
The professional quality of the video not only instilled pride among existing members but also reinforced their commitment to participating in SNDA’s activities.
Sustained Content Longevity:
The high production quality and versatile narrative ensured the video became a lasting asset for SNDA.
It continues to serve as an effective recruitment tool, used in both in-person presentations and online campaigns.
The video’s appeal remains strong, making it a key resource for attracting and engaging new members.
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